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Why own a

Pure Barre?

Group smiling at studio mirror while doing barre exercises
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own a pure barre studio

With almost 650 studios, and over 100,000 active members, Pure Barre is the largest, most-established barre brand, offering a variety of low-impact, full-body workouts for a broad range of fitness levels. Ranked in Entrepreneur Magazine’s Franchise 500 List each year, Pure Barre continues to be a pioneer in not only the barre space but boutique fitness overall.

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Leading The Industry Through Numbers

open studios
teachers worldwide
active members 

benefits of owning a pure barre studio

strong national brand
Not only is Pure Barre the largest barre brand, it is one of the largest franchised fitness brands with close to 650 locations open across North America.
smart investment
Enjoy a low-cost entry, a recurring revenue model, truly exceptional EBITDA margins, and the confidence that our corporate team has decades of combined experience in fitness franchising.
always evolving
The Pure Barre member experience in-studio is ever-changing with consistent updates to our class choreography and music, as well as the introduction of new classes and programming.
executive model
Our franchise model provides a completely scalable business, allowing you to determine your own success. Leverage development costs and national vendor relationships to launch your studio successfully.
Pure Barre instructor guiding group working out with wrist weights

Comprehensive Support For Your Success

We believe extensive support & comprehensive training is pivotal for your success as a Pure Barre Franchise Owner.

real estate
Our dedicated staff will help you in the site selection & lease negotiation to find the ideal site for your Pure Barre studio.
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construction & design
We'll guide you through the entire build - out process from approved layout and general construction, to interior design, music and technology.
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Enjoy comprehensive & ongoing sales training, monthly calls & expert guidance from pre-sale through to Grand Opening & into sustainability. Get introduced to our multi-channel sales process to drive sales from the start!
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The quality of the teacher and instruction defines a class - receive assistance hiring the most qualified instructors, general managers & sales team.
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The minute you sign your LOI, the marketing of your location begins, with personalized support to set you up with all means of generating website traffic and memberships. If you buy an existing studio, expect the same incredible, personalized support to set you up for success!

as featured in






The Huffington Post






The New York Times



Entrepreneur Franchise 500 Ranked 2020

Entrepreneur Franchise 500 Ranked 2023

the franchise experience


"There's genuine compassion from Pure Barre. They're vested in all aspects of the business. We exceeded goals. We broke records. That was really a bonus for everything else that came with it, which was the joy of the studio."


Lanie Marinelli | Colorado

the pure barre franchise experience

The Franchise Experience

Ready to Learn More About Opening Your Pure Barre Studio?